Richi  Khanna

Richi Khanna


RE/MAX Skyway Realty Inc., Brokerage*

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Full Market Value for Your Home Guaranteed


Why It Is So Important That Your Home Is Correctly Priced and Marketed Properly

While many agents may promise to sell your home for the price you want, the reality of today's real estate market is that this is not always possible. The truth is that the majority of homes sell for less than the sellers were led to believe.

There are two variables at play here. On the one hand, be wary of agents who set unrealistically high list prices for homes just to get listings. This is extremely unfair because it sets homeowners up for disappointment and failure.
On the other hand, there are homes that are correctly priced but not effectively marketed. Without a proper marketing programme in place to ensure that a home is exposed to the greatest number of qualified buyers, many home sellers feel compelled to accept a lower offer.
There is nothing worse for a home seller than having their home sit unsold for months due to poor pricing and/or marketing techniques. Needless to say, either of these scenarios is extremely frustrating for any home seller. More than that, it can be financially devastating if you rely on the entire proceeds of the sale of your home to meet another obligation.


To prevent this scenario when selling your home here are some points to consider before choosing the agent you want to represent you.

Deciding Upon an Agent

A good agent understands the market, has information on previous sales, current listings, a marketing strategy, and will provide background and references. Assess each candidate carefully based on their experience and qualifications.

  1. Are they pricing your home correctly?

Home prices are determined by the market, not by your emotional attachment or what you believe your home is worth. You should work closely with an agent to determine a fair price for your home. They will assist you in objectively comparing the price, features, and condition of all similar homes in your neighbourhood and those that have sold in recent months. It's also important to understand the terms of each potential sale. In today's market, terms can be just as important as price.

  1. Do they set themselves apart from the others by offering innovative marketing plans to sell your home fast and for top dollar?

Will they implement an aggressive marketing strategy to ensure that your home is exposed to hundreds of qualified buyers? How much money does this agent spend advertising the homes he or she lists compared to other agents. In what media do they advertise? (newspaper, magazine, TV, etc.) Do they provide a 24-hour hotline, "For Sale" signs, lock boxes, a Tour of Homes programme, and Talking House signs and transmitters? What does this agent know about the efficacy of one medium over another?

  1. Are they accountable to you?

In other words when they promise to sell your home for the price you mutually agree upon, do they offer you a guarantee (in writing) that you will get this amount of money for your home?


Another Blog to Read: Tips for Getting Home Ready to Sell



A new and innovative program that some agents offer actually guarantees, in writing, that you will receive 100% of the mutually agreed upon price for your home before you list.

Here’s How It Works!

When you list your home with an agent offering the 100% Full Market Guarantee program here’s what happens:

  1. This agent will review the Full Market Value Guarantee program with you and explain the details.
  2. They will then ensure that an aggressive marketing program is put in place to ensure your home is exposed to hundreds of qualified buyers.
  3. They will also review what is required on your part to have your home in “showcase” condition in order to maximize the showing of your home to prospective buyers.
  4. No empty promises. These agents put their money where their mouths are, they are accountable to you. The guarantee is in writing. If your home sale does not net the price that was promised, these agents will pay you the difference out of their own pockets.

Full Market Value Guarantee Certificate

This is to certify that, upon the successful sale of your property (your address here) by (name of agent) during the contract period specified below, if this property is not sold for a minimum price of (your agreed upon price here), (agent's name) will reduce his/her commission to make up the difference between a lower sale price and the price noted above up to a maximum of the agent's portion of the commission due to (agent's name) as a result of this sale subject to

  • Such an agreement could also include the following conditions:
  • seller agrees to list property for (X) days with (agent’s name)
  • the listed price is set within 2% of a mutually agreed market value price determined on the basis of market conditions and comparable homes
  • the property is made available for showings during reasonable hours and maintained in “showcase” condition during these times
  • the seller allows (agent’s name) to execute a full, approved marketing strategy
  • a successful sale of the stated property must occur before expiration of the listing agreement
  • The seller understands that this is not a representation to purchase the above said property

At the bottom of the certificate there should be a place for you and your agent to date and sign the agreement.


Thinking about BUYING or SELLING a Home,
Richi Khanna can help you and if you have any questions in regards to real estate, then you must call Me today at

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